Slash.digital | White Paper

Enter your text here...The goal of the project was to create a lead magnet white paper aimed at decision-makers in the marketing field. Given the audience, the layout had to be modern, professional, and corporate. At the same time, the highly technical and dense content needed to be broken up by visual elements to make reading and comprehension easier.

I thus decided on a two-column layout, first ensuring the text was easy to read with 6-8 words per row. From there, I created a way to simply highlight the key points in the text. Finally, I created simple infographics to illustrate the key points, highlight stats, and showcase processes. It was all intertwined with graphs and charts provided by the client.

The final result was a white paper that was clean and modern, easy to follow, and served its purpose as a lead magnet. At the same time, it was well aligned with the client's visual identity and unmistakably Slash.digital.

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