Classic Match tool

Design of a tool that invites users to answer a series of multiple-choice questions on music and pop culture, revealing concert recommendations as their 'classic match’. These recommendations include background information, playlists, and, exclusive content.

In my personal evaluation, the original design lacked a compelling visual layout and failed to align with the brand identity.

To elevate the tool and increase engagement, incorporate more elements from the client's brand guide. Shifting from static imagery to video played a pivotal role in aligning the tool more closely with their website. This change not only increases interaction but also imparts a modern feel to the overall design, elevating the tool's appeal and emphasizing the brand's value.

Designed in Sketch, animated in After Effects.