Noosa Tri & Mooloolaba Tri - Rebrand

In 2019 the design team at The IRONMAN Group were tasked with rebranding Noosa Triathlon and Mooloolaba Triathlon. These are both large events with decades of history. The brief was to give the brands a fresh, coastal feel while retaining the legacy of the events.

The end result was a combination of three designers' work. The icon in each logo was a nod to the old designs. The casual typography and bright new supporting graphics brought fresh beach vibes and new life to the brands.

Below are a few examples of the new brands in the form of social and web use, athlete material and merchandise, as well as signage on event day.

All designs and images belong to The IRONMAN Group.