NatureSafe Marine Branding

Studio Size created the visual identity and packaging design for NatureSafe Marine— a brand of eco-friendly cleaning products for yachts. Chemicals used in traditional cleaning products harm marine life, degrade water quality, and pollute the oceans.

Our challenge was to create a brand aesthetic that reflects several qualities of the brand and the context of its use: it is technically sophisticated, environmentally friendly, maritime, and has to fit on a luxurious yacht.

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The logomark is a “ns” monogram and represents a stylized whale.

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