Referrals to reward users for posting Youtube videos

We embarked on a captivating initiative to elevate our referral program, especially catering to pro users eager for extra rewards. The enhanced program prompted users to share gameplay videos (core platform action) on platforms like YouTube, incorporating a detailed description and their unique invite link.

The hypothesis was that as prospective users witnessed pro players enjoying the platform and reaping rewards, they'd be motivated to join. This strategy advances beyond conventional referral text messages, concurrently amplifying SEO across social media. Rewards were strategically tied to viewer engagement, ensuring a positive return on investment and fostering organic acquisition through enhanced SEO for the shared videos.

More by Surbhit Varma

View profile