Logo design and name creation - Biwerun
Biwerun? What is it?
My side project that I developed in 2022 and 2023. I designed the name and necessary elements of the visual identity to be able to create the prototype of the platform. 🚀
Biwerun is an online platform that connects brands with influencers, but it also provides the opportunity for anyone to collaborate with influencers. At Biwerun, we believe that influencers serve not only to promote products/brands. For example, if your pet is lost, you would spread this news on your social media so that friends and acquaintances can help you search. With Biwerun, you can collaborate with an influencer in seconds, allowing them and their large community to assist you in finding your pet 👀
Visit: www.biwerun.com ⚡
Creating the name...
In the process of creating a name for a project, I have three main objectives:
That it be easy to pronounce
That it be easy to remember
That it be a unique word
While analyzing the competition, I discovered that almost 80% of influencer agencies or online platforms include the words "influencer" and "collaboration" in their names. 🙄
Subsequently, I started combining words, for example, "influcollab" (don't worry, it's just an example). The goal is to create a new word. However, after trying all possible combinations of keywords in English and conducting a quick Google search to ensure there wasn't another company, project, or person using the name, none of the words worked. 😫
At that point, I decided to switch from English words to German. Why? Did influencers originate in Germany? Not really. I simply chose German because it has a very rich vocabulary with many combinations. 🤓
This time, I selected three keywords:
Influence
Advertising
Entrepreneur
Then, I translated them into German and obtained this result 👀:
(By the way, I changed the "Bee" part of "Beeinflussen" to "Bi" to make it easier to pronounce in English) 😎
Visit: www.biwerun.com ⚡