Moonova Logo Design

Hello there! 

I’m excited to share with you the logo I created for Moonova.

About Moonova

Moonova was established with a mission to make specialty coffee and the art of coffee-making accessible to all. Their goal is to educate and empower individuals, from beginners to seasoned baristas, in the pursuit of crafting exceptional coffee. Moonova has its own coffee shop, where they conduct the workshops and showcase and sell their specialty coffee, curated by our team of experts.

Logo

We shaped the Moonova logo to break the exclusivity linked with specialty coffee, opting for a friendly and inclusive vibe. Our design style communicates accessibility, an open feel, and a touch of friendliness and playfulness. With both a distinctive logo mark and a logotype, each created for separate use, it allows flexibility in application.

Results

Users had a very positive response to Moonova's design, with over 85% expressing a preference for it due to its distinctive look. They used words like 'creative', 'unique', and 'reliable' to describe it. Moreover, more than 90% of users praised the website's ease of use, emphasizing its user-friendliness. These impressive user reactions underscore the effectiveness of the design choices, affirming the success of our user-focused design approach.

Check out the full case study at: https://www.behance.net/gallery/183852543/Moonova 

Haste

I'm a Brand and UI/UX Designer with over 7 years of experience in leading European design agencies. I specialise in creating distinctive, minimalist, and impactful logo designs and brand style guides. With a portfolio of over 600 successful branding projects across various industries, my work has been recognised and featured by Adobe numerous times.

Check me out at: instagram.com/haste.creates and behance.net/hastecreates