Influence4You - Influencer data sheet

Influence4You is a platform that connects brands and influencers.

Before engaging in a collaboration, brands need to check influencers data and integrity. This data sheet is their way to do so. Brand can view influencers' performance, audience, engagement, similar profiles etc.

We worked as a team on this project, and I mostly worked on UI Design. The challenge here was to show a very comprehensive set of datas, but still keep it engaging, readable and clear.

To do so, we chose a sticky header with the influencer's main info. User can keep an eye on that at all times.

Then we relied on a system of Tabs and Sections (with a left side navigation) to navigate quickly and easily. Each social network having its own type of datas, tabs were a good solution to highlight each network. Let's also keep in mind that datas are not always available, so the design must be able to adapt to any piece of info missing. Cards were our best option with that in mind.

We chose a white layout for a clean look, and colors to make datas pop. Micro-interactions on hover state also gives rythm to the page and helped keep the users engaged.