Fitness App
Overview
I love working out and I follow a few specific fitness influencers on YouTube. They offer free workouts on their page and then offer a paid-for offering. None of them currently offer an app, instead, they offer closed social media groups where they give extra fitness guidance and health guidance.
I decided to work on designing an app for one of these influencers as a fun project.
Interviews
I will be sharing with you the insights gathered from interviews with diverse individuals regarding their fitness app preferences and experiences. I conducted interviews with five individuals, representing different age groups and exercise habits, to understand their motivations, goals, and challenges when it comes to using fitness apps. Through these interviews, I aimed to gain valuable insights into what users truly seek in fitness apps, ranging from personalization and accountability to convenience and tracking capabilities. Let’s dive into the key findings and quotes from these interviews, providing us with a deeper understanding of users’ needs and desires in the realm of fitness apps.
Insights
Personalization: Users value fitness apps that offer personalized workout plans and guidance tailored to their fitness level and goals.
Accountability and Motivation: Users appreciate features that help them stay accountable and motivated, such as tracking progress, setting goals, and community support.
Convenience and Flexibility: Convenience and flexibility are crucial factors in fitness app usage, allowing users to exercise on their own schedule and access workouts anytime, anywhere.
Variety and Options: Users seek fitness apps that provide a wide range of workout options, allowing them to try different exercises and avoid monotony.
Tracking and Data: Tracking workout data, such as sets, reps, duration, and progress, is important to users as it helps them monitor their performance and measure their progress over time.
Quotes
“I would love a fitness app that tailors workouts to my fitness level and goals. Personalization is key for me.” – Persona 3 (33-year-old male)
“Having a community support system and features for accountability would really help me stay motivated and consistent with my workouts.” – Persona 4 (40-year-old male)
“Convenience is a priority for me. I need a fitness app that fits into my busy schedule and allows me to exercise whenever and wherever I can.” – Persona 5 (40-year-old female)
“I enjoy the variety of workouts on YouTube, but sometimes it’s overwhelming to choose and search for new workouts.” – Persona 1 (35-year-old female)
“Tracking my progress and seeing improvements in my performance is essential to my fitness journey. I like to have data to measure my success.” – Persona 2 (28-year-old female)