Custom event pages for promoted gaming events

This was a interesting initiative where we collaborated with marketing and revenue teams to come up with an experience where a targeted user for a campaign would see events that are most important for the user - easing the access, and also provide them best chances of winning across the platform, leading to improved retention and GMV per user.

To go about this we built a 'special tab' in the bottom bar for the app. The experience was built such that the elements on this special tab such as tab icon, background, banners, cards, event details, and other UI artefacts could be configured on the fly.