Ushuaïa - Rebranding

New (Fake) Rebrand! Ushuaïa was a TV show dedicated to exploring the world's natural landscapes and their inhabitants. The show aired from 1998 to 2014 and was hosted by Nicolas Hulot. It was broadcasted on TF1 , the biggest French TV channel.

The goal of this project was to reimagine how the TV show could reinvent itself and make a comeback on our screens

For this project, I created a new visual identity and envisioned what Ushuaia could look like if it were launched on Netflix . The brand idea, 'Meet Our World', speaks directly to the viewer and reflects the show's underlying concept. I wanted the show to be human-centric and focused on the Earth's inhabitants