Felmo_Illustration Style

Felmo is a German veterinary clinic that focus on in home appointments, with flexible hours with several veterinarians practitioners all over the country.

In home appointments means less stress for you and you pet, since you save time traveling and you pet feels safer in a familiar environment.

Felmos main concern is the pets well being. With that in mind the company developed several products such as a health tracking app, where you can book appointments and even do preliminary check ups and multiple health vitamins and home tests.

My task was to define an illustration style that would facilitate the communication with the viewer and promote a connection with the brand, expressing their care for animals.After the style was defined my task was to develop a toolkit for handover ( to be used by Felmos designers for several assets like the app, website, and print), several layouts for applications (such as add presentations) and the development of other assets such as vaccination books, euthanasia cards, packaging, etc.

Bellow you can see I mural I also painted at Felmos Headquarters

Hope you enjoyed this Project!