Apk/Game specific home screen for gaming platform
Full case study: https://varmasurbhit.notion.site/Experiments-to-improve-W1-CM1-for-gaming-platform-2c388af500574badafe82b5b78fe3f46?pvs=4
Summary:
Experiments were conducted to improve the W1 CM1 for a gaming platform by reducing first-hour churn and maintaining revenue and margins by day 7. Solutions implemented included prioritizing games popular with pro users and integrating a new first-time user experience. Results validated the hypothesis, with improvements observed in D7 CM1 and first-hour churn. Pro users were identified as crucial for influencing revenue and margins, and future experiences should address their needs.
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