Portal for Brazil's Largest Real Estate Agency

Leadership of the portal project carried out at Handmade UX for the client, the largest real estate agency in Brazil in 2019. Team members: Paulo Ziolle and Vanessa Sales.

Portal's Mobile Version

Portal's Desktop Version

Results and Lessons Learned

After the product implementation, we observed a 37% increase in visit scheduling in the first month. The creation of this portal stood out not only for its quantitative results but also for the learning in effective methodologies in environments with low maturity in design culture.

The experience reinforced the importance of adapting the product to cultural and environmental realities, opting for a pragmatic approach. This highlights the need to develop viable products adapted to real conditions, instead of pursuing an unattainable ideal.

This project was particularly significant for me, as it underscored the importance of flexibility and adaptation in product management in challenging environments.