Mascot design — Qing Qing & Run Run

IP image design in cooperation between the studio and Ordos Urban Water Company.

Calf and pony are the representative animals of Inner Mongolia. The "warm-hearted and moist" species is the calf, which is the company's "service" image. It has a gentle expression, a hard-working character and selfless dedication; the species of "Nuanquanqingqing": It is a pony, the company's "party building" image, with an enthusiastic expression, pioneering spirit and forging ahead.

The image is simple and rounded.

The drop-shaped hair on the top of the head and the water drop on the chest symbolize the water company. The main colors are warm orange and red, and are embellished with blue representing the "water company".

工作室和鄂尔多斯市水投·城市水务公司合作的IP形象设计。

小牛和小马是内蒙古的代表性动物,暖心润润和暖泉清清的名字来源于“清润党建”。“暖心润润”的物种是小牛,是公司的“服务”形象,表情温和,性格吃苦耐劳、无私奉献;“暖泉清清:的物种是小马,是公司的“党建”形象,表情激昂,开拓进取、一往无前。

形象造型简洁圆润,头顶的水滴形毛发及胸前的水滴寓意水务公司。主色调为温暖的橙色、红色,同时用代表“水务公司”的蓝色进行点缀,一次愉快的合作~

#张小哈设计工作室作品 

美术指导:张小哈

设计团队:张小哈、aiya、嘎嘎、比格招

作品版权@鄂尔多斯市水投·城市水务公司

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