Meet Rita Health

An emerging femtech startup reshaping the scope of fertility care by leading with proactivity in mind. Women from anywhere in the US can now receive personalized fertility reports based on Rita's medically-backed digital assessment, which evaluates 102 fertility factors in just 10 minutes.

As a powerful changemaker in the women's health space, Rita Health provides women with the knowledge they need to begin their fertility journey with confidence and clarity.

My Role

As Rita's marketing intern, one of my first projects entailed revamping the brand's social media with fresh new templates that reflected its updated style guide.

First I started with some market research, where I was able to identify trends that other brands in the industry were using to gain visibility and engagement. With these insights in mind, I formulated content strategies that maintained our sense of community while increasing the educational component by integrating valuable information from Rita's digital assessment.

For instance, one of the templates, Health Questions introduces a factor evaluated in Rita's digital assessment and discusses its relevance in a simple yet informational way. By highlighting these otherwise obscure details, we plant the seed for women to start considering their fertility health with more perspective and position our brand as a source for reliable guidance.

With a library of design elements and a strong organic strategy in place– the templates were ready to be brought to life.

If you're interested in seeing more of my work with Rita Health, please email me at rasikavinod@gmail.com. Thank you!