Health and Wellness Landing Page
Interactive Art Director & Designer
LECCA Product Landing Page
Project Overview - Lecca: Brainfood Snacks for Busy Humans
Scope:
Industry: Health & Wellness
Concept Creation
Strategy and Content Outline
Imagery, Custom Illustration/Animation, Interactive Design Desktop Build Software Utilized: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Canva Pro, Ceros Studio
In response to Designity's request for a product creation under the fictional brand Lecca, this project unfolded as a solo endeavor aimed at delivering a comprehensive brand kit and an enticing product landing page for the innovative Lecca Snacks. The mission was clear - to infuse freshness and uniqueness into the brand's identity while capturing the essence of fun and adventure.
Research & Ideation: Delving into market trends and consumer preferences to inform the ideation process.
Moodboard Creation: Establishing a visual direction that aligns with Lecca's fun and adventurous identity.
Strategy and Content Outline: The heart of the project lay in creating a snack product that resonated with the Gen Z demographic. Through thorough research and ideation, I crafted a tasty and visually appealing product that not only met but exceeded aesthetic expectations, catering to the preferences of the target audience.an unwavering commitment to elevating the client experience. Crafting compelling and resonant messaging to enhance the brand narrative was imperative.
Imagery and Design: The story of Lecca Snacks came to life through an engaging landing page. Using my expertise in Ceros Studio, I designed a dynamic platform that seamlessly blended custom icons, illustrations, and compelling copy to introduce the product to the market with flair. The creation of visuals, icons, and the overall design elements of the landing page were all prompted by me using Adobe Firefly Beta 2. Crafting bespoke visuals added a unique touch to the brand's personality.
Desktop Build: Ceros Studio was the primary tool for constructing and developing the desktop/mobile build.
Target Audience: The target audience for this project was the Gen Z demographic.
