SaaS Landing Page

INTERACTIVE ART DIRECTOR & DESIGNER

Infinix Landing Page

2023

Scope:

Industry: SaaS

Concept Creation

Strategy and Content Outline

Imagery and Design

Desktop Build

Software Utilized: Ceros Studio, Adobe Firefly

As both the Interactive Art Director and Designer, I designed a tech service solution company's landing page to establish a captivating online presence that reflects the brand's values and effectively resonates with its target audience.

Concept Creation: I conceived and developed the overarching concept and copy for the landing page. This included defining the key themes and messaging that would underpin the entire project.

Strategy and Content Outline: I formulated the strategic approach, outlining content that aligns with Infinix's vision and mission. This content was crafted to be informative and engaging, providing value to visitors.

Imagery and Design: I used stock photography from Getty and creating the ui and elements within the Ceros Studio.

Desktop Build: Ceros Studio was my primary tool for constructing and developing the landing page. Its versatile capabilities allowed me to independently create an immersive and interactive experience for visitors, aligning with Infinix's vision.

Target Audience: Infinix's target audience comprises professionals and decision-makers in the tech and SaaS industry. My approach aimed to create a landing page that independently communicated Infinix's value proposition and catered to this tech-savvy audience.