Profile Building Group Identity

Identity for an old friend’s new building and contracting business 🏠🔨

Profile Building Group focuses on intentional, progressive, and beautiful home building and renovation in the Chapel Hill area, and needed an identity to reflect these values. Super happy with the minimal but intentional direction we went in. The logo consists of a P created in the structure of a two story slant roof house, with contemporary home-inspired color palette, and a variable width san-serif typography for the system.