Connect Rebranding

Connect Communications is a specialist healthcare communications agency, they help arrange medical data in creative scientific form while connecting all the parties together through their communication strategies. That’s why the approach here was to connect the middle letters so as to emphasize “connection” in the logo typography and the “scientific” element in the icon/emblem. I tried a modern approach in building and updating the brand, giving it a fresh, current, and forward-looking feel, all while maintaining the core brand.