My Board - Brand Design
Brand's mission
My Board is a Peruvian brand with the aims to enhance the productivity of students, workers, families, and businesses by assisting in the organization and management of their tasks through visual boards
Main challenge
Before starting this exciting project, Daniela Angeles, founder of My Board, made it very clear to me: We want to build a close relationship with our customers to help them achieve their goals
Our main challenge in designing the My Board brand was to ensure that all customers perceive the brand as a motivating ally that will accompany them until the end of the journey. We don't want them to use our product for a few weeks and then forget about us
A symbol based on task prioritization
Comprised of two squares representing two tasks organized by their priority level: the front square corresponds to the most important task, while the back square represents the one that can wait. Inside the front square, there is a kind of arrow symbolizing two concepts: the corner of a blackboard and an upward arrow representing growth
Wordmark
While the objective is to lead with the symbol, a version of the logo was designed with the wordmark to ensure brand recognition in specific cases
We want to convey
Creatividad = Creativity
Confianza = Confidence
Éxito = Success
Equilibrio = Balance
Productividad = Productivity
"Motivation and discipline"
At this point, it's clear that My Board is your perfect ally to achieve all your goals, helping you believe in yourself and in your ability to accomplish whatever you set your mind to
I wanted something that would help the brand convey all of that quickly and directly in any space whether physical or digital...
Appeared "Tú puedes hacerlo"/"You can do it" and I loved it
So, it became the official tagline of the brand!