Caraka Website Illustration
Overview
Introducing Caraka's isometric illustrations, meticulously illustrated and animated in the brand's signature black and lime green hues. This collection of six dynamic visuals brilliantly represents Caraka's diverse service portfolio: Product Design, Illustration, Branding, Icon Design, Web Development, and Streamlined order processing. Each illustration encapsulates Caraka's dedication to excellence, inviting audiences into a realm of creativity and innovation."
Approach
Research
Researching Caraka's rebranding involved aligning with website themes and enhancing brand recall. The color selection, focused on lime green and black, served the dual purpose of website coherence and brand memorability. Simultaneously, the choice of an isometric style stemmed from its ability to dynamically represent Caraka's multifaceted services and forward-thinking approach. This three-dimensional portrayal signified the company's innovative edge, offering creative solutions across various dimensions.
Sketching and Creation Process
The sketching and creation journey began with initial sketches guided by isometric principles. These sketches evolved into fundamental three-dimensional structures, progressively refined to achieve the envisioned shapes. The finalized sketches acted as blueprints for vector creation, enriched with additional ornamental details. The animation phase commenced only after the comprehensive development of all assets, ensuring a cohesive visual narrative tailored to represent each of Caraka's distinctive services.