Ibis hotel - Super BAE
BAE: short for Bacon and Eggs or according to Urban dictionary, 'Before Anyone Else', also refer to a best pal or a partner. A promotional campaign by Ibis hotel to encourage its guest to share a breakfast of Bacon and egg together. I had the honor to art direct and shoot the product and design the poster to be use across various Ibis hotel around Melbourne, Australia.
Other variations of the poster design.
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