#052 Daily UI Challenge (logo design)

Logo Design

Will it be animated? In what capacity will it be used?

Branding is generally a serious matter for most companies and the considerations for size, placement, color, etc. should be thought out carefully.

The biggest brands don't always have the best logos. A great logo is one that compliments a specific purpose and not necessarily a generic image or name. For example, Nike uses a swoosh which shows motion and speed - core parts of their running image. Mailchimp showcases a monkey rather than an “email” icon and it adds depth and character to their brand.