Highway brand and website refresh

Highway is accomplishing an important and relevant mission. They are giving employers a way to payoff student loans for their employees as a HR benefit. We were thrilled to acquire this project given the mission. I we give discounted rates to companies that are non-profit or are doing good in the world. Email camellianeri@gmail.com if your company is on an important mission for a discounted brand rate. For Highway, they needed an entire revamp of their brand including their brand foundation, identity and logo, expression and website. We were so excited that they chose a subtle icon-mark within a serif word-mark and agreed to elevate their brand to something more trustworthy.