Hightouch brand and website refresh

Hightouch is a data software platform that believes everyone should have access to great data regardless of experience. They originally reached out to me just to understand what it would take to re-do a website.

Based on a few discovery conversations, I recognized that Hightouch did not have a brand platform, which is the vision, mission, and values of a company. The brand platform is the most important part of a brand. It’s the foundation for all future decisions for the company. It was our recommendation that before we do any work, we create the compass. The relationship built over the platform process led to 7 more large projects and a trusted relationship. We’re looking forward to our continued support of Hightouch and excited to see where they go. I, along with illustrator Lindsay Grizzard built their brand from the ground up and launched a scalable website as the cherry on top.