Edtech Skill University: Brand Identity Design

Background

Edtech Skill University is an online education provider that offers courses and degrees in various skills and domains. They wanted to create a logo and a brand identity that would differentiate them from other online universities and convey their value proposition. They hired Design Ink, a logo and brand identity design agency, to help them with this project.

Process

Design Ink started by understanding Edtech Skill University’s vision, mission, and target market. They analyzed their competitors and industry trends and identified their unique selling points. They then brainstormed and sketched several logo concepts that reflected Edtech Skill University’s brand personality and message. They chose a logo that featured a stylized letter E with a skill icon, representing education and skill development. The logo used a modern and dynamic color scheme of orange and purple, expressing creativity and passion. The logo was designed to be simple, memorable, and scalable.

What We did

Design Ink also developed a brand identity for Edtech Skill University, which included a brand name, a slogan, a color palette, a typography, and a brand manual. The brand identity was consistent with the logo and communicated a sense of professionalism, quality, and innovation. Design Ink also created a website for Edtech Skill University, which showcased their courses, faculty, and student success stories. The website was user-friendly, responsive, and SEO-friendly.

Output

The outcome was a logo and a brand identity that set Edtech Skill University apart from their competitors and attracted more students and partners. Edtech Skill University was very happy with Design Ink’s work and received positive feedback from their audience and stakeholders.