Segrow

Branding: Strategy, Verbal Universe, Visual Identity, Graphic Design, Web Design, Social Media.

Dhaka, Bahgladesh, 2024.

Segrow, an agricultural management software, specialises in planning and organising daily field activities. The company sought assistance to solidify its brand foundation for startup growth. During the strategic process, it became evident that a reorganisation of the brand architecture and sub-brands was necessary. A proposal for a visual signature redesign was also introduced, with the aim of achieving a distinctive identity within the industry.

As part of the project strategies, the redesign is closely tied to a brand that embodies the essence of agricultural culture. The new visual proposal seamlessly integrates elements that harmonize the actions of machinery with the familiar aspects of cultivating the land. Additionally, it establishes a strong brand presence in the digital realm.

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