geganGEM | Visual Identity
Evolving the geganSolutions brand as it hits the Green Energy Management market
Introduction
geganGEM is a commercial waste brokerage services company that aims to save you up to 40% on your commercial waste and recycling. Their dedicated team of specialists are on hand to help increase your environmental performance whilst saving you money on your waste disposal. They are an award-winning company whose nationwide-offered services are Environment Agency Registered and work to circular economy principles.
Challenge
Update and extend the current visual identity to reflect their new business model
Keep the main visual character of the old logo so it’s recognisable by current clientele
Solution
Injected more energy into the colour scheme to allow the company to stand out against their competitors
Morphed the previous “swish” element to create a letter G encompassing the logotype to represent geganGEM’s recycling services
Created a monogram logo from the main logotype
Continued the visual identity through into brand collateral
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