Designing a consumer-ready mobile application for their public launch

Introduction

Bagboard is a new, revolutionary advertising platform that’s about to make shopping sustainably a whole lot easier and affordable. And it helps save the planet too.

Funded by Sky Ocean Ventures and Innovate UK, Bagboard advertises brand campaigns on smart, eco-friendly paper bags, replacing single-use plastic bags in London. Through their clever little app, consumers can then reuse their smart bags to generate planet-saving rewards which they can spend on sustainable products and services.

Challenge

• Bagboard required an app-wide update to match their recent rebrand

• Finish incomplete and design new app screens

• Prepare and test for Bagboard’s beta launch in London

Solution

• Creation of a new design system for the Bagboard app

• Disassembled pre-made app screens and reassembled them using the new design elements

• New areas of the app were designed including Marketplace, Profile, Wallet, My Bag, Challenges, Settings, and Brand Profile

• User-flows were also created and implemented for Friend Referral, Find a Store, and Order a Bag

• A fresh new website was designed and built on WordPress to promote the new launch

• Printed collateral including business cards, posters, flyers, and leaflets for both B2B and B2C marketing

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