NxtGen2Day Brand Design

About //

On March 6-9, 2023, Exponential will host their annual conference in Orlando, Florida. The conference’s focus this year is focused on Reviving Evangelism. New this year, Exponential is hosting a two-day pre-conference specifically designed for Next Gen.

The vision for this gathering is: Create belonging. Build together.

Based on the main focus of this brand, the goal is to create a modern + futurist side of Exponential. Drawing from inspiration of modern architecture, streetwear, Hypebeast digital catalogs, and sneaker stores, I created a bold look that encompasses brand characteristics: Edgy, Relevant, New, Minimal, and Clean. 

The main logo ‘N’ creates a sense of intentional movement in a modern way. It can also be repurposed for a proposed Generation Next community. 

Color is an important decision for how the young adult attendees should feel. Vibrant and bright red creates a sense of curiosity that evokes passionate and stimulating energy.

The NXTGEN2DAY typography includes a timeless and bold font with an employment of Virgil Abloh’s 3% design philosophy to create a fresh take on something basic.