Landing page / 3D Fashion co-creation platform
Introduction ✨
This design case study explores the process of designing a landing page as an in-house designer for a 3D Fashion Digital Co-Creators Studio (TG3D Studio Inc.). The goal of this project was to create an engaging and informative landing page that captures the essence of the studio, attracts potential clients, and encourages them to take action.
Project Overview 📝
Client: TG3D Studio Inc.
Objective: Design an appealing and user-friendly landing page for the studio's website to showcase the unique 3D fashion co-creation services.
Research and Discovery 👩💻
Before diving into the design process, it was crucial to define our vision, goals, and target audience. We wanted to emphasize the following:
Innovation: The studio aims to revolutionize the fashion industry by offering 3D co-creation services.
Clientele: The target audience includes fashion designers, brands, and individuals looking to collaborate on unique 3D fashion designs.
Uniqueness: The landing page should highlight the studio's unique selling points, such as cutting-edge technology made simple and a collaborative approach.
Competitor Analysis
A competitive analysis of other 3D fashion studios and creative co-creation platforms was conducted to identify design trends, strengths, and weaknesses.
Design Process 👩🎨
Concept and Visual Identity
To convey the innovation and uniqueness of the studio, I focused the design concept on a modern aesthetic with the following elements:
Color Palette: A combination of cool grays and vibrant purple to represent technology and creativity. Primary color [#8D16EA]
Typography: Use of bold, sans-serif fonts for a clean and contemporary look. Syne [Display + Heading] Open Sans [Body + Label]
Imagery: High-quality 3D fashion renderings and collaborative imagery to showcase the studio's work and process.
Design elements: square grid with doodle-style interactive elements to emphasize the DIY creation process and creative freedom.
Information Architecture
The landing page was structured to guide users through the following sections:
Hero Section: A captivating header with a bold headline, sub-headline, and a prominent CTA button inviting users to get started. An interactive sneak-peek element to let the user try out how simple it is to use our studio.
Features: A section introducing the studio's key features.
Key advantages: Clear and concise descriptions of the co-creation services offered, emphasizing their benefits and uniqueness. Each section contains a CTA and a graphic (image, video, or interactive element) to showcase each point in a more captivating way.
Footer: Contains Terms & Services, Privacy policy, contact form for inquiries, social handles, and other important information.
Conclusion
Designing a landing page for DMKTZ Co-Creators Studio required a deep understanding of the goals and target audience. By focusing on innovation, a modern visual identity, and user-friendly design, the resulting landing page effectively communicates the studio's unique offerings and encourages users to take action, ultimately supporting the studio's growth and success.
Notes
Development Phase: As of the conclusion of this design case study, the landing page for the 3D Fashion Digital Co-Creators Studio is in the development phase. The design has been approved, and the development team is actively working on bringing it to life.