first direct campaign landing page

Mid last year our commercial team wanted to test a new type of revenue focused campaign at TotallyMoney, which features different products ranging from current accounts, loans to insurance among others. You can see the landing page for the first direct current account campaign here.

I developed the visual design for the campaigns, designing both the email and landing page for each, working closely with our talented copywriters on the messaging.

While also taking on the creative management for the campaigns. Keeping in close contact with our stakeholders on aims for the campaigns, any edits needed by them or the lenders, collaborating with developers on the build and making sure we hit our launch dates.

The new campaigns smashed their OKR goal by 30% before the end of the year! I'll be working on further iterating that work stream this year and seeing how they will evolve with each product type.

Programs used:

Design - Figma