Growth Focused Fitness Marketing

New project! I would like to introduce a new logo design project I recently worked on for the guys at XA Digital. This is one of their sister companies' brand identity I cooked up for them.

The brief was to design a bold and impactful logo design for their fitness-focused marketing company for influencers.

Brand Package:

+ Logo Design: The logo and logomark design needed to be punchy and impactful to stand out. The text of the logo is slightly slanted to show the company is always moving forward and striving for more.

+ Brand Pattern: I used the logomark to create a simple brand pattern to be used wherever the brand needs to be represented. Patterns also work great on packaging and printed media.

+ Social Media Templates: FitGEN will primarily be using social media to advertise its services to potential clients. I created a few different social media templates for Instagram. Along with a 9-post grid layout for them to get started.