What happens when your first step is wrong
Introduction
VivoPower is one of our dearest creation. One, we are proud of the website and two, we had to defeat our arrogance in order to deliver what was the best solution for the company. It was one of our first lessons for function over form and since then, we strongly stick to this principle.
First Attempt
We strongly believed that encapsulating the scale of VivoPower could only be done with the power of stylistic 3d art. A miniature style covering all aspects of its reach.
Everyone loved the art direction. The website looked bold and promising. We tapped our backs for a good job, but alas. A simple question remained unanswered - does this website look like a company that delivers multimillion dollar solutions?
Final product
We returned to the drawing board and completely tossed the idea away. And here we arrived.