hope, brand logo and visual identity

In this project, I had the incredible opportunity to delve into the world of design by immersing myself in the outstanding work of the talented team at Hope. Credits to the original creators, Creative Leader Leo Tavares, Designer Leo Tavares, and Illustrators Lucas and Nando Storalic.

Hope, an online health management startup, inspired me with its mission to revolutionize health care, breaking free from bureaucracy and providing accessible, high-quality services. This project is an homage to their innovative approach, showcasing my attempt to recreate and learn from their remarkable design.

I want to express my gratitude to the Hope team for their creativity and vision. This exploration was undertaken purely for educational purposes, as an exercise to understand and appreciate their design prowess. The process allowed me to gain valuable insights and insights into the intricacies of creating a visually compelling and impactful brand identity.

Original Team Credits:

• Creative Leader: Leo Tavares

• Designer: Leo Tavares

• Illustrators: Lucas and Nando Storalic

This project is a testament to the power of learning from exceptional work, and I encourage fellow designers to explore, appreciate, and grow through such experiences.