TVC Shorts - Century

The concept aimed to highlight our core belief, "feel the richness," with an emphasis on exaggeration. Across different settings and stories, we stuck to the same belief.

Script (for Copier)

Post dinner, the family and guests are in the living room, chatting. Out of nowhere, a kid excitedly runs in, holding a beautiful painting in his hand.

Dad calls the kid and says

Hey, come here

Why don’t you show what you’ve made to aunty? 

The kid comes closer and says 

Sure dad 

The guest takes the painting and looks super impressed with all the minute details in it. The guest touches the sheet, pats her hands is left speechless.

The guest is transported to a different dimension, seeing the kid in a renowned painter’s attire – describing his art, showing art of his art gurus.

The wife stands and says 

Hope you are fine 

The guest gathers herself 

The wife takes out Century paper napkin and cleans the table 

It happens 

The VO runs in the background 

Richness is felt, not expressed 

Century 

Feel the Richness 

Script (for Facial Napkin)

The family and the guests are having a fun conversation. In the middle of this, the lady asks for a glass of water. She drinks, then puts the glass on the table.  

The woman then offers the facial napkin box to the guest 

Hold on, let me get you something   

The guest says 

Thanks 

The guest grabs one and true magic happens. As her face makes contact with the soft texture, a gentle breeze envelops her. At that moment, the feeling transports her to a serene beach where the sounds of waves whisper in the background.   

Suddenly, there’s a knock on the door of the green room, and she hears her husband calling her, bringing her back to reality. 

Hey, should we go now? 

The lady says 

Yaa sure 

The family gets up to say goodbye to the guests. The space starts to seem a bit blurry with the main focus on the napkin box

Century 

Feel the richness