Rebranding GLAMCANDY

From Makeup Academy to Holistic Women's Health Elevating to a Premium E-Commerce Brand

Transitioning from a top-tier makeup academy to a specialized e-commerce brand, GlamCandy now concentrates on premium women's supplements. Leveraging our beauty heritage, we've become a high-end wellness platform that blends style and substance.This isn't just a rebrand; it's a revolutionary approach to women's health, curated for the discerning consumer.

Strong in its Simplicity Even in Brand Strategy​​​​​​​

During our strategic overhaul, we streamlined the brand architecture and pivoted Glam Candy's focus to the premium health and wellness sector. Our aim? To transition from a renowned makeup academy into a fully realized B2C e-commerce platform offering high-quality supplements for women, with a brand positioning that truly mirrors the premium nature of our products.

There's nothing ambiguous about our design strategies at 

RETRI STUDIO

Our concept for the new logo aimed to capture the essence of 

Glam Candy's transition to premium women's supplements while respecting RETRI STUDIO's design ethos. We acknowledged the brand's pivot from beauty to wellness, crafting a unified triptych that seamlessly integrates into a luxurious visual identity. Alongside the visual components, we also introduced a timeless and sophisticated wordmark.​​​​​​​

Articulate it in unmatched praise.

The purest, the most premium, the ultimate in wellness luxury. 

For Glam Candy's brand identity, it was clear that only the most potent declarations would suffice. 

No distractions, just compelling affirmations. An empowering presence that eclipses the competition.

Digital Unveiling.

To ensure a flawless and intelligent integration of Glam Candy's shift to a premium wellness platform, we crafted a meticulously planned digital marketing strategy. Alongside laying down a solid strategic groundwork, we incorporated the necessary conceptual insights and creative delivery to bolster Glam Candy. This is not just for the initial launch, but as a lasting partner for sustainable success.