MTN ayoba Super App

ayoba is a super app developed for MTN, in Africa, for Africans; enabling users to make voice calls, video calls, chat, send & receive money, listen to music, play games, browse the internet, subscribe to channels & much more.

Task

Design/develop the ayoba app from conceptualization to MVP; develop brand; consult on marketing strategy; design marketing material.

Awards Won

Best Mobile App of Africa (Africa Digital Awards, 2020)

Nominations

Most Innovative App (2021 GLOMO Awards)

Achievements

20,000,000 Monthly Active Users within 2 years;

40,000,000 users as of December 2023.