Headspace Infographic
A series of infographics exploring the business and content strategy of Headspace—a popular meditation app. Headspace demonstrates design’s role in improving mental health through guided meditation as a substitute for professional therapy.
They attract users by adopting the following strategies:
Creating content, specifically bite-sized meditations, that make users feel calm and energized
Creating user experiences that incorporate accessibility and inclusivity in their design
Daily meditation reminders so users can integrate the meditation app into their everyday life
Advertising itself as a cost-effective mental health solution
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