True Cinema

Here's a recent logo I did for my brother's friend's company. He ended up loving the concept and I may have a few apparel items to share later, since he dug those too.

The concept is that the "eye never lies" and the owner's vision for his clients is translated through the lens on his camera in such a true and authentic way, it's as if you're viewing the footage through the naked eye rather than on a screen. I mimicked the pupil after a viewfinder in a camera and the cross hairs create a TC monogram.