Mainspring London

🇬🇧 Rebranding for a brand of men’s accessories out of London

The client envisioned a refined, yet unpretentious identity that resonates with watch collectors from the UK, US, and Germany.

⌚ created an elegant, typographic logo that combines vintage and contemporary influences.

The color palette is a simple black & white combo that gives the design a mature, premium feel.

🚀 Once the master logo was finalized, we developed a set of logo variations with multiple monograms, badges, and wordmarks for use in different online and offline contexts.

Lastly, we developed 3 branded graphics, a brand pattern, business stationery, and social media visuals.