UNIQLO Magic Mirror

Agency: Razorfish  Client: UNIQLO  Role: Experience Director

For the UNIQLO store Union Square in San Francisco we helped to create the Magic Mirror in partnership with Holition in the UK. The Magic Mirror is a virtual dressing room which helps shoppers decide which item to buy. Using the Kinect’s color-changing engine, customers can put one of the items on and walk in front of the mirror and a touchscreen then prompts them to select other hues and projects the modified reflection back to them. Customers can also capture images and share them on their preferred social network.