Often the start of a project would be a new brand identity, and it is my job to communicate what a brand says, what the values are, how to communicate products, and what feeling people get when they interact with a company. Essentially, a brand identity is the personality of a business and a promise to their customers.

The start… Logo Design

If the logo isn’t right, then the whole feeling the company portrays will be incorrect, here are a few of my original logo designs.

The Application

Once the logo has been decided on, then the work starts to craft the look of the brand in products, signage, language, advertising etc. Here are a few examples of initial application of some brands.