Tribal Finance (DeFi Crypto)

Quick Summary: In the Tribal Credit DeFi project, my role involved cultivating the project from a design perspective for 3 years, then working with the team to build processes that set foundations for the marketing brand strategy, creation and implementation of the design system, as well as the build out of a multi-faceted product.

Challenge: The main challenge was to bring the team around a user centered, produce focused design and branding strategy that resonated with the DeFi project's innovative nature. It was crucial to develop a design system that could support these advanced financial services while also communicating our brand effectively.

Conclusion: The successful integration of design and marketing strategies in the Tribal Credit DeFi project underscored the importance of cohesive branding in financial technology. My contributions to the design support and the development of the design system played a pivotal role in aligning the project with our brand vision and the evolving landscape of digital finance.