FDN - Logo & Visual Identity
Project Description
The design encapsulates a playful and joyful essence, setting the stage for a delightful experience. From the whimsical characters to the overall aesthetic, this project aims to bring the magic of childhood to life within the nursery's brand.
Target Audience
The primary audience for this enchanting visual identity is parents seeking a nurturing and vibrant daycare experience for their children. The design is tailored to appeal to those who appreciate a blend of creativity, warmth, and a touch of whimsy in the early childhood development environment. Fairytales Day Nursery welcomes families who value a cheerful and engaging atmosphere for their little ones.
Key Elements
I meticulously designed the friendly characters featured in the logo, drawing inspiration from various elements to infuse the brand with a sense of joy and playfulness. These elements serve as the heart of the visual identity, creating a vibrant and inviting atmosphere that resonates with the nursery's mission of creating a magical environment for children.