Shopping by Exploring the Body - Flow 1/3
Experimental feature within a beauty e-commerce app designed to enhance the conventional mobile shopping experience.
This shot represents 1/3 targeted flows:
Navigating with categories.
Objective:
Empower and educate women in nurturing their bodies while presenting products through an engaging, gamified, and exploratory approach.
Challenges:
Achieving a smooth transition from body exploration to traditional shopping.
Not overwhelming the user with numerous categories and items but tailor the experience that follow their interests.
Solution:
A fully gesture-driven, pan/zoom-based exploration interface. For a more direct navigation approach, tap gestures are also integrated. Harmoniously blend conventional category-based browsing with an innovative body-centric navigation system, maintaining the same hierarchy levels but presenting them differently (text and body). The interface responds to navigational gestures and expands the items that represent the user's current focus.
If you want to team up with me, contact me via denklenkov@gmail.com