Srivio UX consultancy

An old high school pal, Jayesh Srivastava, is starting a UX consultancy and I helped him coin the name "Srivio" (sriv.io) for it.

His work is about getting users to take up new habits (or drop old ones) through product cues, translating between human psychology and product design methodology.

The cyan and orange dots are both hues he often uses as accents in his mostly monochrome work visuals, as well as hinting at the idea of A/B choice-testing to more broadly suggest user experience testing and IA design methods.

Any thoughts? Typeface is nexis with a custom "r" glyph.