Brand Identity

Let's start with a handdrawn logo, a fusion of creativity and warmth that embodies the personal touch defining Mavey as an identity. 🎨

This distinctive logo reflects the essence of Maevey, relaying accessible, playful nature, a further embodiment of the third space attitude put forward. With a focus on sharing a behind-the-scenes look into the Mavey space, the logo reflects the Mavey mascot, a family dog who goes by the same name.

Introducing modern storytelling with a twist requires creative typography. With a draw towards the historical curves used in older storybooks, Bogart offers a further glimpse into tying in the two elements.

Coupled with a monolinear contrast, pointy curves, clean forms, and balanced proportions of the Kollektif typeface align seamlessly with Mavey's contemporary aesthetics and commitment to readability. 📚