Cloud9 is an airline company that emphasizes comfort for their passengers at an affordable price. For this project, a logo, branding, ads, a landing page prototype, and collateral was needed.

Branding

Cloud9's branding was inspired by the design style Frutiger Aero. Frutiger Aero is an early 2000s design style that emphasized nature, cloudy skies, and lots of cool colors such as green and blue. This design helped build Cloud9's photographic style, color palette, and voice. Cloud9 puts a heavy emphasis on the sky and the clouds that inhabit it. The logo is round and depicts a plane shooting through a white space. The colors represent the sky and how sunrise and sunsets can bring out calming purples and striking pinks. This reflects on Cloud9's mission for maximum comfort whilst flying, but also providing around-the-clock nonstop flights.

Advertisements

Cloud9's ads rely on the beauty of the skies and stars, with a hint of surrealism sprinkled on top. Photo and type manipulation, as well as unusual layouts define Cloud9's ads.

Design Collateral

Much like the ads, puffy clouds and other celestial bodies make their presence known throughout the packaging and other collateral. The feeling of floating and being relaxed is Cloud9's main mission.